Human beings remember; 10% of what they read, 20% of what they hear, 30% of what they see & 90% of what they experience.
Edgar Dale, Cone of Experience
world class retail experiences
Redefining the Matress Retail Experience
Sleep Number transformed the traditional mattress store into an immersive, technology-driven retail experience. By integrating human, physical, and digital elements, the brand creates a personalized customer journey that strengthens emotional and rational connections—making Sleep Number the clear choice.
Key Innovations:
✔ Immersive Digital Experiences – Proprietary technology engages and educates customers for a seamless, multi-sensory experience.
✔ Flexible Store Design – Adaptive layouts maximize real estate potential and accommodate future innovations.
✔ Strategic Visual Merchandising – Clear, value-driven messaging highlights Sleep Number’s key differentiators.
✔ Sustainable Retail Approach – Thoughtful material selection and design minimize environmental impact.
As a pioneer and category disruptor, Sleep Number sets the standard for experiential retail—blending innovation, personalization, and sustainability to redefine how consumers shop for sleep.
team member experiences
Sleep Number Home Office & Innovation Labs Transformation
In 2018, Sleep Number partnered with HGA architects to design and execute a seamless corporate relocation, moving 1,000+ team members from the suburbs to a modern, 250,000 sq. ft. downtown Minneapolis headquarters—all within 9 months and on a $30M budget.
The new space embodied Sleep Number’s culture, blending modern design with a warm, Minnesotan feel. It fostered collaboration and innovation, ultimately paving the way for a fully virtual, flexible work model.
In 2019, this same vision shaped the San Jose Labs, designed to attract top talent and fuel innovation. These strategic workplace transformations solidified Sleep Number’s reputation as an industry leader in talent, culture, and innovation.
Super Bowl Experience
Elevating Brand Relevance on a Global Stage
As the official Sleep + Wellness Partner of the NFL, Sleep Number leveraged the Super Bowl to connect with national and international audiences, highlighting the impact of quality sleep on athletic performance. By sharing authentic NFL player stories, Sleep Number reinforced its credibility and deepened consumer engagement.
At Super Bowl LIV in Miami, Sleep Number’s largest immersive activation at the NFL Experience featured interactive experiences for all ages:
- A 12-foot-tall Sleep Number helmet, where fans relaxed on the 360 Smart Bed
- A virtual dream team bedroom experience
- The Zen Zone, where participants used brainpower to move a football
A Sleep Number Studio in the media center enabled real-time athlete interviews and media placements, generating 1.5M+ media impressions per event.
The activation’s innovative design and technology earned four industry awards, solidifying Sleep Number’s reputation as a leader in experiential brand marketing.
BRAND ACTIVATIONS: Drive REVENUE & LEAD GENERATION
Pop-Up Experiences Drives 1M Leads and $300M in Revenue Across 35,000+ Events
The flexible pop-up experience was deployed at over 35,000 events, connecting with consumers at their favorite gatherings such as state fairs, home shows, festivals, and local events. A comprehensive program management system was established to support team training, production, routing, kit refurbishment, and storage. Technology was integrated to manage leads, show services, and experiential technology, generating more than one million leads and over $300 million in revenue over a decade.